AI: Beyond Mental Masturbation

AI's popping up everywhere, isn't it?

From chatbots on websites to smart home gadgets, it seems like AI's the new hammer and every task's looking like a nail.

But here's the thing - just because we can use AI for something, doesn't mean we should, especially in business.

There's a lot of hype around using AI to shave off a few minutes here and there on tasks that, let's be honest, don't really move the needle for our clients.

Or even worse, using AI as a party trick to show how cutting-edge we are.

But what's the point if it doesn't genuinely make things better for the people we're here to serve?

Now, don't get me wrong. AI is a game-changer, but its real value comes from how we use it to create more value for our customers.

Take the fitness industry, for instance. Imagine using AI not just for scheduling workouts or automating responses but for creating personalized meal plans with direct links to Instacart for each ingredient.

That's not just saving time; that's making it significantly easier for clients to stick to their nutrition plans and see real results.

AI has this incredible potential to not just automate the mundane but to revolutionize the personalized service we can offer.

It's about leveraging AI to dig deeper into what our clients need and provide it in a way that was never possible before.

We're talking about customizing every aspect of the service we provide based on real data and real feedback, in real-time. That’s the kind of value that doesn't just impress clients; it changes their lives.

The bottom line is, AI should be more than just a shortcut or a show-off tool. It should be about making genuine improvements in the service we offer.

It's not about doing less work; it's about doing more for our clients, better and faster than ever before. So, let's get real about using AI, not for the sake of being trendy but for the sake of truly serving our clients. That's how we'll make a real difference with this tech.

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Patrick Henigan

Pat Henigan is the owner of Jacksonville Fitness Academy in North Florida. He’s been published in Reader’s Digest, Shape and is a regular guest on News4Jax and writes for Jacksonville Magazine.

He’s been in the trenches coaching since 2010 and has coached MLS players, internationally capped South American Soccer players, SNL Cast Members and multiple Fortune 500 CEOs.

https://www.henigan.io
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How Gym Owners Can Use A.I To Get Clients To Actually Follow Their Meal Plans